WHAT TO EXPECT
In cooperation with digital publishing report, a free webinar on "Content First" will take place on Thursday, May 27, 2021. Matthias Kraus from Xpublisher will show how a "Content First" approach can accompany publishers on their way to digitalization.
The abundance of new, innovative media presents publishing and media houses with the challenge of preparing content in different formats and publishing it on different channels. Digital channels are often served first and foremost, but preparation involves a lot of manual effort.
With a "content first" approach, the focus is not on the medium, but on the media-neutral creation of content. This is created in a structured manner, semantically enriched and stored centrally. In this way, the content can be easily and automatically output and reused on different channels.
Xpublisher is the fully comprehensive solution for a "content first" approach and multichannel publishing to digital and print. With perfectly coordinated core components, the editorial system accompanies you from the creation and management to the publication of your content.