Webinar Series "Boost your Content"

WHAT TO EXPECT

Journey into the future of digital content preparation and innovative media offerings

For publishers, digitization opens up completely new possibilities for the design of innovative media services. However, many are not using these opportunities in the way that is made possible by intelligent content management and creative product design. Too often, content continues to be prepared in a print-oriented manner, even when it is supposedly structured in a "media-neutral" way.

This six-part series of talks, themed "Boost your Content," aims to help publishers get more out of their valuable content. Each webinar uses practical examples to show how content enrichment and multimedia enrichment can be implemented in concrete terms. The journey into the future of content preparation begins with the basics of content structuring, continues with product development and ends with the marketing of digital specialist information products. In addition to the talks, all webinar participants will be sent a practical checklist afterwards so that they can put what they have learned directly into practice.

"With the webinar series, we want to use real-life practical examples to show publishers the advantages of structured content preparation and cross-media publishing and give them a guide to facilitate the paradigm shift away from the "visible target channel" to the "neutral content module," explains Matthias Kraus, CEO Xpublisher.

In the discussion, representatives from publishers will report on their experiences, moderated by Ehrhardt Heinold. The free webinar series is presented by digitization service providers Xpublisher and Doctronic.

Agenda:

• 22.9.2022, 9 a.m.

The basis: added value through intelligent content structuring
Xpublisher / Wolters Kluwer / Heise Medien / Heinold, Spiller & Partner

• 06.10.2022, 9 a.m.

How to enrich content?
Xpublisher / Edupartner / Droemer Knaur Publishing Group / Heinold, Spiller & Partner

• 27.10.2022, 9 a.m.

Content in flow: How can structurally compliant content be produced and published cross-medially?
Xpublisher / Edupartner / Hüthig, Jehle, Rehm Publishing Group / Heinold, Spiller & Partner

• 10.11.2022, 9 a.m.

How innovative, content-based products are created from structured content
Doctronic / Heinold, Spiller & Partner

• 24.11.2022, 9 am

How innovative, tool-based products are created from structured content
Doctronic / IDW Publishing / Lambertus Publishing / Heinold, Spiller & Partner

• 8.12., 2022, 9 a.m.

Get to the customers: Prerequisites for marketing digital products
Doctronic / Heinold, Spiller & Partner

Further information can be found here: https://www.boost-your-content.de/